In the world of television, MOJO is the GQ/Esquire/Men’s Health to Spike’s Maxim, simply meaning that while every guy enjoys the model on the cover, the MOJO manneeds a good article too.

MOJO is always captivating, intriguing, actionable and witty. The MOJO man’s challenge to us: entertain me, peak my interest, dangle a carrot – meaning tell me something I didn’t know, make me smile and nod knowingly. If you show me you can do all of this, you may just become my favorite TV brand.