Starhome is the leading provider of roaming services and converged solutions for Wireless Network Operators. The company’s portfolio includes inter-network convergent solutions for fixed, IP and wireless networks, in addition to a wide variety of international roaming services. Starhome’s global footprint includes the world’s largest Operators and Groups, together providing seamless Service Mobility for more than half of all roamers worldwide.

The Challenge: Starhome recognized the limited growth potential of its legacy roaming business. Flying Machine was commissioned to convey Starhome’s shift in business strategy and expanding product line, which includes rapidly growing solutions, carrying higher margins. Recognizing Starhome’s prospects, Flying Machine had to look beyond the company’s customer base and target markets, and meet its Investor Relations, Marketing and internal communications needs.

1. Brand Analysis

Flying Machine collaborated with Moxie, a brand consulting firm, in extensive research and analysis of Starhome’s business. Based on interviews with Starhome’s management team, salesforce and client executives, Flying Machine developed an in-depth understanding of the company’s strategy, competitive landscape, core values and brand attributes. These insights were captured in a creative brief, guiding strategic development and creative implementation.

3. Implementation

Using extensive primary and secondary research, Flying Machine gained deep insights into Starhome’s vision, ability to deliver on its promise and competitive advantages. Flying
Machine identified Starhome’s unique value proposition and developed the overarching concept of Service Mobility, available to mobile users across Four Zones – Roaming, Home,
Office and Hot Spot.

7. Trade Show Booth

In order to generate awareness and maximize buzz, Flying Machine created a full brand launch package for Starhome's booth at 3GSM, a major annual tradeshow.